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Spanish boy and girl, from a series of illustrations of children from different countries
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Spanish boy and girl, from a series of illustrations of children from different countries
488419 Spanish boy and girl, from a series of illustrations of children from different countries, produced as promotional cards for the Bon MarcheDepartment Store in Paris, c.1890 (colour litho) by French School, (19th century); Private Collection; (add.info.: The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who together with his wife, Marguerite (1826-87) revolutionised shopping and retailing in France, creating one of the earliest department stores in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own); French, out of copyright
Media ID 22671740
© Bridgeman Images
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EDITORS COMMENTS
This print showcases a Spanish boy and girl, part of a delightful series of illustrations featuring children from various countries. Created as promotional cards for the renowned Bon Marche Department Store in Paris around 1890, these charming images were intended to entice families into their shopping haven. The Bon MarcheDepartment stores were the brainchild of visionary French entrepreneur Aristide Boucicaut and his wife Marguerite. Their revolutionary approach to retailing transformed the shopping experience in France, establishing one of the earliest department stores in Paris. By 1877, it had become the largest department store globally with an impressive workforce of 1788 employees. Innovations introduced by the Boucicauts included fixed prices, home delivery services, extensive product choices, guarantees allowing exchanges or returns, catalogues, mail order facilities, and advertising campaigns. They targeted families by providing reading rooms for husbands while wives indulged in their purchases and even distributed balloons and beautifully crafted cards to captivate children's attention. These weekly published card series became immensely popular among customers as they acted as incentives for frequent visits to the store. The development of department stores played a significant role in democratizing consumption and promoting societal egalitarianism by empowering women with newfound freedom to shop independently. This particular image is part of a private collection but remains accessible through Fine Art Finder's archives thanks to Bridgeman Images' efforts in preserving such historical treasures.
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