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Advertisement for 3x8 brand soap, end of the 19th century (colour litho)
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Advertisement for 3x8 brand soap, end of the 19th century (colour litho)
CHT211400 Advertisement for 3x8 brand soap, end of the 19th century (colour litho) by French School, (19th century); Musee de la Ville de Paris, Musee Carnavalet, Paris, France; (add.info.: Affichette pour le savon le 3-8; publicite de la Savonnerie des Travailleurs; ); eArchives Charmet; French, out of copyright
Media ID 22620524
© Archives Charmet / Bridgeman Images
Coutant Hygiene Jean Jaures Logo Miner Socialism Stream Clovis Hugues Craftsman Millerand
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This vibrant and captivating print takes us back to the end of the 19th century, immersing us in a world where advertising was just beginning to flourish. The image showcases an advertisement for the renowned 3x8 brand soap, created by the French School of artists during that era. The scene depicted is filled with symbolism and represents various aspects of society at that time. A picturesque farmer stands proudly beside a flowing stream, representing hardworking individuals who relied on this soap for their daily hygiene needs. Surrounding him are images of factory workers, craftsmen, miners, and other laborers - all united under the banner of socialism. The ad subtly promotes the idea of "8 hours" which was a significant movement advocating for eight hours each dedicated to work, sleep, and leisure. This concept aimed to improve working conditions and overall well-being for workers across different industries. Notable socialist figures such as Jean Jaurès and Clovis Hugues are mentioned alongside others who supported this cause. Their names serve as endorsements for this particular soap brand while also symbolizing unity among socialists striving towards better lives for workers. Overall, this historic advertisement serves as a window into both advertising techniques at the time and societal values surrounding labor rights and hygiene practices in late 19th-century France.
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