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So that France is victorious as at Valmy!, advertisement for the Banque de
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So that France is victorious as at Valmy!, advertisement for the Banque de
MTL198107 So that France is victorious as at Valmy!, advertisement for the Banque de l Union Parisienne, 1918 (poster) by Willette, Adolphe Leon (1857-1926); 80x120 cm; Private Collection; (add.info.: pour que la France soit victorieuse comme a Valmy; ); French, out of copyright
Media ID 22931690
© Bridgeman Images
Advertising Poster Bank Defending Economics Economics Science Finance Loan Posters Propaganda State Triumphant Victors 1910 1919 1914 1918 1914 1918 Wwi Ww One First World War 1914 1918
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So that France is victorious as at Valmy!
EDITORS COMMENTS
. This advertisement for the Banque de l'Union Parisienne, created by Adolphe Leon Willette in 1918, transports us to a pivotal moment in French history. The poster measures 80x120 cm and belongs to a private collection. The artwork features an array of vibrant colors, capturing the essence of early 20th-century aesthetics. It depicts a triumphant scene from the Battle of Valmy, where French forces emerged victorious during the First World War. The caption boldly declares "pour que la France soit victorieuse comme à Valmy" (So that France is victorious as at Valmy), invoking national pride and resilience. In this powerful image, we see Marianne, symbolizing France's spirit and values, being protected by soldiers while leading them into battle. A general stands tall beside her, representing leadership and determination. Both male and female soldiers are depicted fighting side by side with unwavering courage. This advertisement not only promotes the Banque de l'Union Parisienne but also serves as propaganda to rally support for the war effort. It highlights how financial institutions played a crucial role in funding military operations during times of conflict. Willette's artwork captures both the heroism of those defending their nation and the hope for victory amidst adversity. Through its striking imagery and patriotic message, this poster encapsulates an important chapter in French history while honoring those who fought valiantly for their country.
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