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Advertisement for Heidsieck Champagne, c. 1910 (colour litho)
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Advertisement for Heidsieck Champagne, c. 1910 (colour litho)
CHT179691 Advertisement for Heidsieck Champagne, c.1910 (colour litho) by Sem (Georges Goursat) (1863-1934); Private Collection; (add.info.: Publicite pour un Champagne Heidsieck; ); eArchives Charmet; French, out of copyright
Media ID 22917172
© Archives Charmet / Bridgeman Images
Cigar Dinner Jacket Publicity Reims Taste Tuxedo
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This vibrant and captivating print showcases an exquisite advertisement for Heidsieck Champagne, dating back to the early 20th century. Created by Sem (Georges Goursat), a renowned French artist, this colour lithograph captures the essence of elegance and sophistication. The advertisement transports us to a glamorous era, where refined taste and opulence reigned supreme. A dapper gentleman in a classic dinner jacket, or tuxedo as it is known today, exudes confidence as he indulges in the luxurious pleasures of life. Holding a cigar delicately between his fingers, he epitomizes the gout americain - an appreciation for all things American. Heidsieck Champagne sought to conquer the American market with its exceptional quality and distinct flavor profile. This advertisement serves as a visual testament to their ambition. The bold colors and meticulous attention to detail draw our attention towards the champagne bottle itself – an embodiment of refinement and celebration. As we gaze upon this timeless masterpiece, we are transported into a world where every sip of champagne represents joyous moments shared amongst friends and loved ones. It reminds us that even in tumultuous times such as those experienced during World War I which followed shortly after this advertisement was created - there is always room for celebration. This remarkable piece from Bridgeman Images not only pays homage to Heidsieck Champagne but also encapsulates an era when advertising became artistry; when capturing hearts through visuals was just as important as capturing palates with impeccable taste.
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