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Advert for Poncelets Pastilles showing women cyclists, one wearing knickerbockers
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Advert for Poncelets Pastilles showing women cyclists, one wearing knickerbockers
3032163 Advert for Poncelets Pastilles showing women cyclists, one wearing knickerbockers, 1895 (engraving) by English School, (19th century); Private Collection; Peter Newark Pictures; English, out of copyright
Media ID 22233032
© Peter Newark Pictures / Bridgeman Images
Bicycle Bike Cycle Cycling Cyclist Cyclists Knickerbockers Sweet Sweets
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EDITORS COMMENTS
This print from 1895 showcases an intriguing advert for Poncelets Pastilles, a beloved sweet treat of the time. The focus of the image is on a group of women cyclists, exuding confidence and grace as they ride their bicycles with unparalleled skill. One woman stands out in particular, sporting fashionable knickerbockers that challenge societal norms and showcase her progressive spirit. The engraving captures the essence of female empowerment through sport during this era. These trailblazing women are not just riders; they are symbols of freedom, breaking free from traditional gender roles and embracing their love for cycling. Their determination is palpable as they effortlessly navigate the streets, embodying strength and resilience. The poster itself serves as both an advertisement for Poncelets Pastilles and a celebration of these remarkable sportswomen. It cleverly combines two elements: the joyous world of cycling with the indulgence offered by these delectable sweets. This juxtaposition creates a powerful message about finding pleasure in life's simple pleasures while pursuing one's passions. As we gaze upon this vintage masterpiece, we are transported back to a time when bicycles represented more than just transportation; they symbolized liberation and progressiveness. This photograph print reminds us that even in our modern world, where advancements have been made towards equality, there is still much to learn from those who dared to challenge conventions over a century ago.
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