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Pamphlet explaining the Virtue and Use of Coffee, c. 1721 (litho)
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Pamphlet explaining the Virtue and Use of Coffee, c. 1721 (litho)
GHL240157 Pamphlet explaining the Virtue and Use of Coffee, c.1721 (litho) by Bradley, Richard (fl.1721); London Metropolitan Archives, City of London; eLondon Metropolitan Archives; English, out of copyright
Media ID 22663990
© London Metropolitan Archives / Bridgeman Images
Commodity Cure Distemper Infection Infectious Leaflet Plague Publicity
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EDITORS COMMENTS
This lithograph print from 1721 showcases a pamphlet explaining the virtues and uses of coffee. Created by Richard Bradley, an esteemed figure of that era, this piece is now housed in the London Metropolitan Archives. The detailed engraving depicts an advertisement promoting coffee as a powerful cure for various infections and distempers. The image transports us back to a time when coffee was not just a beloved beverage but also considered a miraculous health elixir. In an age plagued by infectious diseases, this leaflet aimed to spread awareness about the medicinal properties of coffee. It served as both advertising and public health campaign, enticing people with its promises of improved well-being. The intricate details captured in this litho draw our attention to the elegance and artistry employed in early advertising techniques. From the carefully designed typography to the delicate engravings surrounding it, every element serves its purpose – attracting potential consumers while emphasizing coffee's curative powers. As we gaze upon this historical artifact, we are reminded of how commodities like coffee have played significant roles beyond their commercial value throughout history. This print encapsulates not only the allure of early advertisements but also reflects society's constant pursuit of remedies during times of uncertainty. In essence, this lithograph offers us a glimpse into an era where marketing merged with public health concerns through beautifully crafted visuals and persuasive messaging - all centered around one humble commodity: Coffee.
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