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Poster advertising apricot brandy, for the wine and sherry seller Oud, c
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Poster advertising apricot brandy, for the wine and sherry seller Oud, c
1197717 Poster advertising apricot brandy, for the wine and sherry seller Oud, c.1920 (colour litho) by Jongert, Jacques (1883-1942); 101x77 cm; Private Collection; (add.info.: Jongert, Jacques (1883-1942)); Photo eChristies Images; Dutch, out of copyright
Media ID 23693030
© Christie's Images / Bridgeman Images
1920 20th Century Painting Artist Dutch Background Black Background Bottle Capital Letter Classic Collectibles Collector Commercial Communication Equipment Dutch Art Dutch Artist Ground Household Equipment Kitchenware Language Lithographic Lithoprint Media Mountainscape Netherlandish Artist Printed Prints Publicity Seller Sherry Street Seller Street Trader Street Vendor Symmetrical Symmetry Vendor Natural Space Occupation
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EDITORS COMMENTS
This vibrant and eye-catching poster from the early 20th century showcases a stunning advertisement for apricot brandy. Created by Dutch artist Jacques Jongert, this color lithograph measures 101x77 cm and is now part of a private collection. The poster features a close-up view of a bottle of apricot brandy against a striking black background. The bold capital lettering in blue grabs attention, while the symmetrical composition adds to its visual appeal. In the background, we see a picturesque mountainscape that adds an element of natural beauty to the artwork. Jongert's skillful use of lithography brings out the rich colors and details in this vintage advertisement. The text on the poster communicates effectively with potential buyers, enticing them to try this delightful beverage. Although no people are depicted in the image, it suggests that this apricot brandy would be perfect for any occasion or setting - whether enjoyed at home or purchased from street vendors like Oud, who specialized in wines and sherries during that time period. This classic piece captures both the artistic style of Dutch art and the commercial nature of advertising during the early 20th century. It serves as a reminder of how artists used their talents to create visually appealing advertisements that stood out among others in an increasingly competitive market.
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