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Poster advertising Saxoleine Safety Lamp Oil, 1890s (colour litho)
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Poster advertising Saxoleine Safety Lamp Oil, 1890s (colour litho)
SNG130241 Poster advertising Saxoleine Safety Lamp Oil, 1890s (colour litho) by French School, (19th century); Private Collection; Photo eBarbara Singer; French, out of copyright
Media ID 23226210
© Barbara Singer / Bridgeman Images
Fuel Lighting Petrol Petroleum Trademark
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This vibrant and captivating print takes us back to the 1890s, a time when advertising was just beginning to flourish. The poster advertises Saxoleine Safety Lamp Oil, a popular product of its time. Created by the French School in the 19th century, this colourful lithograph showcases their artistic prowess. The focal point of the image is a striking female figure holding a lit lamp, illuminating her surroundings with an enchanting glow. Her presence exudes confidence and elegance as she proudly displays the 5 litre canister of Saxoleine Safety Lamp Oil. This powerful visual representation emphasizes both the safety and reliability of this petroleum-based fuel. The attention to detail in this advertisement is remarkable; every element has been carefully crafted to entice potential customers. The intricate trademark symbolizes trustworthiness while adding an air of sophistication to the overall composition. As we delve into history through this photograph, it's fascinating to see how advertising techniques have evolved over time. This piece serves as a reminder that even in the late 19th century, companies recognized the importance of effective marketing strategies. Thanks to Barbara Singer's photographic skills, we are able to appreciate this vintage gem from our own private collection today. It not only captures an era but also reminds us of how artistry played a significant role in promoting everyday products like lighting oil during simpler times.
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