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Trade card for Nehemiah Ward, Southwark whipmaker
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Trade card for Nehemiah Ward, Southwark whipmaker
XJF3037900 Trade card for Nehemiah Ward, Southwark whipmaker by English School, (18th century); Private Collection; English, out of copyright
Media ID 12800447
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Activities Borough Business Businesses Cartouche Kings Arms Merchants Occupations Prints Promotional Retail Retailing Shops Southwark Stationery Trade Card Trade Cards Trades Whips Merchant Occupation
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EDITORS COMMENTS
This 18th-century trade card showcases the craftsmanship of Nehemiah Ward, a renowned whipmaker from Southwark. The beautifully preserved print, now part of a private collection, offers a glimpse into the bustling world of commerce and trades in London during this era. The card's design is an exquisite example of advertising in the 18th century. It features intricate details such as a decorative cartouche and coat of arms, symbolizing Ward's dedication to his craft and his pride in serving his customers. The prominent display of the Kings Arms suggests that he may have been appointed as an official supplier to royalty or nobility. Trade cards like these were essential tools for businesses to promote their services before modern marketing techniques came into play. They served as portable advertisements that could be distributed throughout town, attracting potential customers to visit shops like Ward's. Southwark was known for its thriving retail scene at the time, making it an ideal location for merchants like Ward to establish their businesses. His expertise in crafting French whips would have made him highly sought after by equestrians and horse enthusiasts alike. As we admire this historical artifact, we are transported back in time when small businesses relied on creativity and personal connections to thrive amidst fierce competition. This trade card not only represents Nehemiah Ward's occupation but also serves as a testament to London's vibrant commercial landscape during the 18th century.
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