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Advertising in West Africa (engraving)
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Advertising in West Africa (engraving)
8672842 Advertising in West Africa (engraving) by German School, (19th century) (after); Private Collection; (add.info.: Advertising in West Africa. Man on an elephant's back advertising summer trousers. Illustration from Fun in the Animal World (H Grevel & Co, London, 1897).); © Look and Learn
Media ID 38112112
© © Look and Learn / Bridgeman Images
Advertistment Africa African African Anthropomorphic Anthropomorphism Brand Brands Enjoy Enjoyment Four Seasons Pants Sign Sign Board Signage Signal Signposts Signs Slacks Summertime Trousers Villager Villages West Africa West African Western Africans
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EDITORS COMMENTS
This fascinating 19th-century engraving captures the unique and creative approach to advertising in West Africa. The image depicts a man riding on the back of an elephant, promoting summer trousers with a sense of humor and whimsy. This illustration is from "Fun in the Animal World," a publication that showcases anthropomorphic depictions of animals engaging in human activities.
The scene not only highlights the ingenuity of advertising methods during this time but also reflects the cultural richness and diversity of Africa. The use of animals as part of advertising campaigns adds an element of playfulness and charm to the message being conveyed.
The intricate details in the engraving showcase the skill and artistry of the German School artist who created this piece. From the expression on the man's face to the vibrant colors used to depict both him and his elephant companion, every aspect contributes to making this advertisement stand out.
Overall, this print serves as a reminder of how creativity knows no bounds when it comes to capturing people's attention through marketing strategies. It is a testament to how even something as simple as promoting summer trousers can be turned into a work of art that resonates with viewers across generations.
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