Emprunt Collection
"Emprunt: A Symbol of Unity and Sacrifice during the First World War" During the tumultuous years of the First World War (1914-1918
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"Emprunt: A Symbol of Unity and Sacrifice during the First World War" During the tumultuous years of the First World War (1914-1918), one powerful tool emerged as a means to finance France's defense efforts - "emprunt, " or war loans. The 3rd Emprunt de la Defense Nationale became a rallying cry for citizens, urging them to subscribe and support their beloved nation. In an iconic cartoon by Abel Faivre, published on the cover of Le Rire Rouge in October 1916, a hairy figure is seen engrossed in reading a poster about the war loan. This image captures both the seriousness and urgency with which these campaigns were approached. As time went on, more posters promoting emprunts flooded the streets. One striking lithograph from 1920 depicts vibrant colors calling citizens to subscribe to the National Loan. It was clear that every contribution mattered in safeguarding France's future. The queues outside banks and offices were testament to people's determination to participate in this national effort. In Paris, at rue Mont Thabor, men and women patiently waited their turn at a guichet (counter) just to be able to contribute towards their country's cause. Satirical publications like La Baionnette used humor as a way of encouraging participation. Their publication from February 15th, 1917 featured an engraving titled "We'll get them. The 2nd National Defence Loan. " Such illustrations aimed at boosting morale while reminding individuals of their duty towards France. Even after four long years of conflict, emprunts continued unabated. Colorful lithographs promoting the 4th Loan for National Defence in 1918 adorned walls across cities like Paris. These images served as constant reminders that unity and sacrifice were essential ingredients for victory. Amidst all this turmoil, acts of generosity also shone through - such as free distribution of clothing during the winter of 1868 in Paris.