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Fine Art Print : A wartime advert for Imperial Leather soap. Date: 1943
Fine Art Prints from Mary Evans Picture Library
A wartime advert for Imperial Leather soap. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240366
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Bars Goods Household Leather Nineteen Soap Soaps Toiletries Toiletry
20"x16" (+3" Border) Fine Art Print
Step back in time with our exquisite selection of Fine Art Prints from Media Storehouse. This captivating image transports us to the past with a wartime advertisement for Imperial Leather soap, dated 1943. Originally published by Mary Evans Prints Online, this vintage advertisement showcases a powerful message of cleanliness and hope during a time of great adversity. Add a touch of history and nostalgia to your home or office with this stunning piece of art. Rights managed by Mary Evans Prints Online.
20x16 image printed on 26x22 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.
Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.
Estimated Image Size (if not cropped) is 35.7cm x 50.8cm (14.1" x 20")
Estimated Product Size is 55.9cm x 66cm (22" x 26")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
This vintage wartime advert for Imperial Leather soap from 1943 is a fascinating glimpse into the past, showcasing how everyday household goods were marketed during a time of global conflict. The ad features a bold and patriotic design, with the iconic Imperial Leather logo prominently displayed against a backdrop of war imagery.
During World War II, many companies adapted their advertising strategies to reflect the challenges of the era. In this advert, Imperial Leather soap is positioned as an essential item for maintaining cleanliness and hygiene in difficult times. The message is clear: even in wartime, it's important to take care of yourself and your family.
The use of imagery such as soldiers in uniform and military aircrafts serves to evoke feelings of patriotism and solidarity among consumers. By associating their product with themes of duty and sacrifice, Imperial Leather sought to appeal to the sense of national pride that was prevalent during this period.
Overall, this wartime advert for Imperial Leather soap provides a unique window into the cultural climate of 1940s Britain. It reminds us that even in times of turmoil, everyday products like soap played an important role in maintaining health and well-being.
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