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Fine Art Print : Fashion - 1970s. Opening shots in the battle for the beaches

Fashion - 1970s. Opening shots in the battle for the beaches



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Fashion - 1970s. Opening shots in the battle for the beaches

Fashion - 1970s. Opening shots in the battle for the beaches. The swimwear makers are persistent if nothing else. Time and time again they ve tried to make girls abandon itsy-bitsy bikinis for long, sleek swimsuits. And time and time again they ve lost this battle for the beaches. Naughtiness and in-built sex appeal have kept the bikini afloat with millions of holidaying women. Nothing - but nothing - could persuade them that a swimsuit would give them that. A swimsuit was the garment mother preferred her daughter to wear, as long as it was decent and sensible. But this year the swimwear makers could be on a winner - with something that mother almost certainly wouldn t like. For one-piece swimsuits have really come into their own, or should we say out of their own? If a girl doesn t fall out of the extra low front, she could fall out of the extra low back. Made in the thinnest of thin materials, the new costumes are devastating when they re dry...and when they re wet they could be a revelation!. The lowest of low backs is a feature of this spotted cotton crepon swimsuit, priced at £ 5.50, at Miss Selfridge. May 1974 P017458

WATFORD
Mirrorpix

Media ID 21303239

© Mirrorpix

1974 Clothes Swimming Costume Swimwear


20"x16" (+3" Border) Fine Art Print

Step back in time with our stunning selection of Fine Art Prints from the Media Storehouse Fashion - 1970s collection. Witness the iconic 'Opening Shots in the Battle for the Beaches' by Mirrorpix from Memory Lane Prints. The swimwear industry was relentless in its pursuit to replace itsy-bitsy bikinis with longer styles. Relive the groovy vibes and trendsetting fashion of the 1970s with these beautiful, high-quality prints. Perfect for adding a touch of nostalgia to your home decor or as a thoughtful gift for a loved one. #Fashion #1970s #Retro #Nostalgia #FineArtPrints

20x16 image printed on 26x22 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.

Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.

Estimated Image Size (if not cropped) is 37.5cm x 50.8cm (14.8" x 20")

Estimated Product Size is 55.9cm x 66cm (22" x 26")

These are individually made so all sizes are approximate

Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.


EDITORS COMMENTS
This print from the 1970s captures the fierce battle for beach fashion. Swimwear makers have persistently attempted to sway women away from their beloved itsy-bitsy bikinis and towards long, sleek swimsuits. However, time and time again, they have lost this battle as naughtiness and inherent sex appeal keep the bikini afloat in the hearts of millions of holidaying women. Yet, this year may mark a turning point for swimwear makers with something that is sure to displease mothers everywhere. One-piece swimsuits have truly come into their own by breaking free from convention. These new designs feature extra low fronts that dare girls not to fall out while also boasting extra low backs that add an element of surprise. Made with incredibly thin materials, these costumes are devastatingly alluring when dry but become even more tantalizing when wet – revealing a whole new side to beach fashion! The standout feature of this particular spotted cotton crepon swimsuit is its lowest-of-low back design. Priced at £5.50 and available at Miss Selfridge in May 1974, this daring one-piece promises to make waves on any beach it graces. So join us on Memory Lane Prints as we celebrate the rebellious spirit of 1970s swimwear fashion and embrace the allure of these revolutionary swimsuits!

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Related Images


Model Marianne poses wearing a bikini in the studio. April 1975
Model Marianne poses wearing a bikini in the studio. April 1975

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