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Ziggis Neon Sign
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Ziggis Neon Sign
circa 1925: An illuminated neon sign reading The Great Ziegfeld, used to advertise his stage shows outside the theatre. (Photo by General Photographic Agency/Getty Images)
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General Photographic Agency
Media ID 12558915
© This content is subject to copyright
1920 1929 Advertisement Contrasts Illuminated Sign Light Natural Phenomenon Neon Performance Reading Signs And Symbols Stage Performance Space Theater Theatre Exterior Theatrical Performance
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EDITORS COMMENTS
This print takes us back to the vibrant era of the 1920s, showcasing Ziggis Neon Sign in all its illuminated glory. The sign, dating back to circa 1925, was used to advertise the legendary stage shows of The Great Ziegfeld outside a theater. With its bold neon lighting and contrasting landscape format, this image exudes an undeniable sense of nostalgia. The photograph captures the exterior of a grand building in the USA, adorned with posters and publications that further enhance the theatrical atmosphere. Against this backdrop, the mesmerizing neon sign steals the show as it illuminates the night sky. Its radiant glow creates a stark contrast against the darkness while evoking a sense of excitement and anticipation for what lies beyond those theater doors. As we delve into this archival piece from General Photographic Agency/Getty Images, we are transported to an era where stage performances were at their peak. This image not only serves as a visual reminder of The Great Ziegfeld's influence but also pays homage to an age-old form of entertainment that continues to captivate audiences today. With no people present in this scene, our focus is solely on this iconic symbol of advertisement - an old yet timeless representation of light and artistry. Through its simple yet powerful composition, this print invites us to immerse ourselves in history while appreciating how even something as seemingly ordinary as a neon sign can hold such cultural significance within arts, culture, and entertainment realms.
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