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Framed Print : Advertisement for Frigidaire fridges, 1936. Creator: Unknown
Framed Photos from Heritage Images
Advertisement for Frigidaire fridges, 1936. Creator: Unknown
Advertisement for Frigidaire fridges, 1936. Magazine advertisement by The Cooling Equipment Company Limited in Lahore, India, promoting fridges as the ideal Christmas present for your wife, mother or sister, who will always thank you for this gift because she knows it means safe refrigeration all the time. From " The Civil and Military Gazette" Annual, 1936. [India, 1936]
Heritage Images features heritage image collections
Media ID 18385600
© The Print Collector/Heritage Images
Advert Advertisement British India Christmas Christmas Present Civil And Military Gazette Fridge Gender Gift Husband Imperialism Present Refrigeration Refrigerator Safety Sexism Sexist Wife Wives British Empire Frigidaire
21.5"x17.5" (55x44cm) Premium Frame
Step back in time with our vintage Framed Print from the Media Storehouse collection. This beautifully preserved advertisement for Frigidaire fridges from 1936, sourced from Heritage Images, showcases a classic advertisement from Lahore, India, where The Cooling Equipment Company Limited promoted the latest innovation - refrigerators - as the perfect Christmas gift for your wife. Add a touch of nostalgia and timeless charm to your home or office with this unique and intriguing piece of advertising history.
Framed and mounted 17x12 print. Professionally handmade full timber moulded frames are finished off with framers tape and come with a hanging solution on the back. Outer dimensions are 21.5x17.5 inches (546x444mm). Quality timber frame frame moulding (20mm wide and 30mm deep) with frame colours in your choice of black, white, or raw oak and a choice of black or white card mounts. Frames have a perspex front providing a virtually unbreakable glass-like finish which is easily cleaned with a damp cloth.
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 41.8cm x 41.8cm (16.5" x 16.5")
Estimated Product Size is 44.4cm x 54.6cm (17.5" x 21.5")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
Step into the past with this vintage print of a 1936 advertisement for Frigidaire fridges. Created by an unknown artist, this magazine ad was published by The Cooling Equipment Company Limited in Lahore, India. It presents Frigidaire fridges as the perfect Christmas gift for your wife, mother, or sister – emphasizing their appreciation for safe refrigeration all year round. Set against a black and white backdrop, this image reflects the style and aesthetics of the 1930s. It offers a glimpse into British India during that time period when imperialism and gender roles played significant roles in society. The concept of gifting household appliances to women aligns with traditional notions of marriage and domesticity. With its religious undertones tied to Christianity's celebration of Christmas, this advertisement appeals to both practicality and sentimentality. The monochrome composition adds a touch of nostalgia while highlighting the importance placed on refrigeration safety. As we admire this historical artifact from 'The Civil and Military Gazette' Annual publication, it serves as a reminder of how societal norms have evolved over time. This print captures not only an era but also sparks conversations about gender dynamics, consumerism, and cultural influences within the British Empire.
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