Stroboscope Collection

Advertisement for Rolls Royce cars -- Spirit of Ecstasy bonnet ornament photographed in motion. 1959

The Stroboglow, 1938. The Stroboglow was a portable stroboscope invented by technicians at Westinghouse. It was used to study moving objects by making them appear stationary in order to spot defects

Bouncing ball, stroboscopic image using coloured lights. The strobe light was set to flash 50 times every second, and the exposure time was about 1.5 seconds

Rotating thread illuminated with a stroboscopic flash

Photographic studio setup for Rolls Royce stroboscopic photoshoot. 1959

Joseph Plateau, Belgian physicist C017 / 0689
Joseph Antoine Ferdinand Plateau (1801-1883), Belgian (Wallonian) physicist and pioneer in optical devices. Plateau studied at the University of Liege

Phenakistiscope card, 1833 C017 / 7887
Phenakistiscope card. This card was designed to be rotated as a spinning disc while the viewer looked through the equally spaced radial slits at a reflection of the card in a mirror

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Experience the mesmerizing power of the stroboscope with Rolls Royce cars. In this captivating advertisement, we take you back to 1938 when the Stroboglow illuminated the world of photography. Step into a photographic studio setup where a rotating thread is brought to life by a stroboscopic flash, showcasing the elegance and sophistication of Rolls Royce vehicles. As you delve deeper into our campaign, immerse yourself in another era as we present more stunning advertisements for these luxurious cars. The influence of Joseph Plateau, a Belgian physicist known for his work on stroboscopes, cannot be overlooked as he paved the way for this revolutionary technology. We also pay homage to an early precursor of the stroboscope - the Phenakistiscope card from 1833 - highlighting how far we have come in capturing motion and beauty through light. Join us on this visual journey that celebrates both innovation and timeless luxury with Rolls Royce.