FARMERs MARKET, 1940. Customers at the entrance of the Tri-County Farmers Co-op

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FARMERs MARKET, 1940. Customers at the entrance of the Tri-County Farmers Co-op

FARMERs MARKET, 1940.
Customers at the entrance of the Tri-County Farmers Co-op Market in Du Bois, Pennsylvania. Photograph by Jack Delano, August 1940

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Media ID 13215725

1940 August Commerce Cooperative Delano Doorway Du Bois Entrance Jack Market New Deal Pennsylvania Rural Selling Shop Shopper Sign Storefront Summer

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EDITORS COMMENTS
This photograph, titled "FARMERs MARKET, 1940" transports us back to a simpler time in Du Bois, Pennsylvania. Taken by the talented photographer Jack Delano in August of that year, it captures the bustling entrance of the Tri-County Farmers Co-op Market. In this snapshot of Americana, we see a vibrant scene filled with customers eagerly entering the market. Men and women alike are drawn to this hub of commerce, where they can find an abundance of fresh produce and goods from local farmers. The sign above the storefront proudly displays its cooperative nature. The image exudes a sense of community as people gather together under the summer sun to support their local economy. It serves as a reminder of how important these markets were for rural areas during that era - not only providing sustenance but also fostering social connections. Delano's composition beautifully frames the doorway and showcases both men and women engaged in shopping activities. Their expressions reveal excitement and anticipation as they enter this haven for farm-fresh products. As we admire this slice-of-life moment frozen in time, let us appreciate the significance of such markets within small towns like Du Bois during the mid-20th century. This photograph stands as a testament to resilience, cooperation, and economic vitality brought forth by initiatives like Roosevelt's New Deal program which aimed at revitalizing rural America through agricultural cooperatives like Tri-County Farmers Co-op Market.

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