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Greetings Card : Balfron Tower DP137832
Cards from Historic England
Balfron Tower DP137832
Balfron Tower, St Leonards Road, Poplar, London. General view of tower by Erno Goldfinger. Grade II* listed building
Historic England is the public body that champions and protects England's historic places
Media ID 15457048
© Historic England Archive
Architecture Brutalist Style Concrete Modern Post War Residential Tall Tower
Greetings Card (7"x5")
Introducing the latest addition to our Media Storehouse Greetings Cards collection: "Balfron Tower" by James O. Davies, a stunning photograph of this iconic London landmark. This beautifully designed card showcases the Grade II* listed Balfron Tower in Poplar, London, captured in all its modernist glory by renowned architect Erno Goldfinger. The image, brought to you by Historic England, makes for a unique and thoughtful greeting for any occasion. The reverse side of the card includes a brief description of the history and significance of Balfron Tower, making it an educational and engaging choice for architecture enthusiasts and history lovers alike. Express your admiration for London's rich architectural heritage with this exquisite Balfron Tower greetings card from Media Storehouse. Perfect for birthdays, anniversaries, or simply to brighten someone's day, this card is sure to leave a lasting impression.
Folded Greeting Cards (12.5x17.5 cm) have a laminate finish and are supplied with an envelope. The front and inside can be personalised with text in a selection of fonts, layouts and colours.
Greetings Cards suitable for Birthdays, Weddings, Anniversaries, Graduations, Thank You and much more
Estimated Product Size is 17.5cm x 12.5cm (6.9" x 4.9")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
1. Title: "Balfron Tower: A Brutalist Icon of Post-War Social Housing in Poplar, London" 2.. This striking photograph captures the iconic Balfron Tower, a Grade II* listed building located on St Leonards Road in Poplar, London. Designed by Hungarian-British architect Erno Goldfinger in the brutalist style, the tower epitomizes the modernist ethos of the post-war period. Completed in 1967, Balfron Tower is a 27-story residential tower, standing tall against the London skyline. Its raw concrete exterior, characterized by its exposed aggregate finish, is a testament to the brutalist aesthetic, which emphasizes the use of raw materials and the celebration of structure. The tower's design was groundbreaking for its time, with each apartment featuring open-plan living spaces, generous balconies, and floor-to-ceiling windows, offering residents a unique connection to their surroundings. The building's layout was also innovative, with communal facilities, including a nursery, a laundry room, and a communal garden, integrated into the design. Despite initial controversy surrounding its construction, Balfron Tower has since become a cherished example of social housing architecture. Its bold design and commitment to providing affordable housing for the community have inspired countless architects and urban planners around the world. This photograph, taken by James O. Davies for Historic England, showcases the timeless beauty and enduring significance of Balfron Tower as a symbol of post-war modernism and social housing innovation.
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