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Greetings Card : Wrigleys Chewing Gum Ad

Wrigleys Chewing Gum Ad



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Wrigleys Chewing Gum Ad

Wrigleys Double Mint chewing gum advertised as a beauty aid

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 622729

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10060370

1931 Advertised Chewing Confectionery Double Mint


Greetings Card (7"x5")

Introducing the charming selection of vintage greeting cards from Media Storehouse, featuring the iconic "Wrigleys Chewing Gum Ad" by Mary Evans Picture Library. This classic advertisement showcases a playful take on Wrigleys Double Mint chewing gum, positioning it as a beauty aid. Each card captures the essence of retro elegance and nostalgia, making them the perfect addition to your correspondence. Express your thoughts with a touch of timeless charm, bringing a smile to the recipient's face.

Folded Greeting Cards (12.5x17.5 cm) have a laminate finish and are supplied with an envelope. The front and inside can be personalised with text in a selection of fonts, layouts and colours.

Greetings Cards suitable for Birthdays, Weddings, Anniversaries, Graduations, Thank You and much more

Estimated Product Size is 17.5cm x 12.5cm (6.9" x 4.9")

These are individually made so all sizes are approximate

Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.


EDITORS COMMENTS
1. Title: "Double Mint Chewing Gum: A Beauty Aid of the 1930s" This advertisement from 1931 showcases the Double Mint Chewing Gum, marketed as a beauty aid, an intriguing concept that transcended the typical confectionery product category. The image, a testament to the ingenuity of advertising during this era, features a radiantly beautiful woman, her smile enhanced by the Double Mint gum in her hand. The advertisement, published by Wrigley's, the well-known chewing gum manufacturer, presents the gum as a beauty essential, promising "Fresh Breath, Brighter Smile, and a More Beautiful You." The text on the advertisement reads, "Double Your Charm with Double Mint. A Double Mint a day keeps bad breath away and gives you a smile that's twice as charming." The artistic design of the advertisement is noteworthy, with its elegant typography and the woman's graceful pose. The background, a blend of soft pastels, adds to the overall aesthetic appeal. The use of the tagline "Double Your Charm" further emphasizes the idea of enhancing one's beauty through the use of Double Mint Chewing Gum. This advertisement is a fascinating glimpse into the past, showcasing how advertising strategies evolved to cater to the changing societal norms and consumer preferences. The idea of a chewing gum being marketed as a beauty aid may seem unusual today, but it was a common practice during the 1930s, reflecting the innovative and creative approaches used by advertisers to capture the public's attention. In conclusion, this advertisement for Double Mint Chewing Gum offers a unique perspective on the history of advertising, beauty, and the role of consumer culture during the 1930s. It serves as a reminder of the power of creativity and innovation in marketing and the enduring appeal of a bright, charming smile.

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