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Advertisement for Frigidaire fridges, 1936. Creator: Unknown
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Advertisement for Frigidaire fridges, 1936. Creator: Unknown
Advertisement for Frigidaire fridges, 1936. Magazine advertisement by The Cooling Equipment Company Limited in Lahore, India, promoting fridges as the ideal Christmas present for your wife, mother or sister, who will always thank you for this gift because she knows it means safe refrigeration all the time. From " The Civil and Military Gazette" Annual, 1936. [India, 1936]
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Media ID 18385600
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Advert Advertisement British India Christmas Christmas Present Civil And Military Gazette Fridge Gender Gift Husband Imperialism Present Refrigeration Refrigerator Safety Sexism Sexist Wife Wives British Empire Frigidaire
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EDITORS COMMENTS
Step into the past with this vintage print of a 1936 advertisement for Frigidaire fridges. Created by an unknown artist, this magazine ad was published by The Cooling Equipment Company Limited in Lahore, India. It presents Frigidaire fridges as the perfect Christmas gift for your wife, mother, or sister – emphasizing their appreciation for safe refrigeration all year round. Set against a black and white backdrop, this image reflects the style and aesthetics of the 1930s. It offers a glimpse into British India during that time period when imperialism and gender roles played significant roles in society. The concept of gifting household appliances to women aligns with traditional notions of marriage and domesticity. With its religious undertones tied to Christianity's celebration of Christmas, this advertisement appeals to both practicality and sentimentality. The monochrome composition adds a touch of nostalgia while highlighting the importance placed on refrigeration safety. As we admire this historical artifact from 'The Civil and Military Gazette' Annual publication, it serves as a reminder of how societal norms have evolved over time. This print captures not only an era but also sparks conversations about gender dynamics, consumerism, and cultural influences within the British Empire.
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