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A fleet of 1965 Hillman Imps, Selby, North Yorkshire, 1965. Artist: Michael Walters
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A fleet of 1965 Hillman Imps, Selby, North Yorkshire, 1965. Artist: Michael Walters
A fleet of 1965 Hillman Imps, Selby, North Yorkshire, 1965. In a bid to promote the consumption of canned fruit, the Shepperton Preserve company of Australia used a fleet of Hillman Imp cars with promotional signage together with their own Australian sales girls to promote the brand in the UK. The cars were photographed at their Selby Depot in May of 1965
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Media ID 15066498
© Worldwide Photography / Heritage-Images
Australia Australian Depot Food Industry Hillman Marketing Michael Michael Walters North Yorkshire Parked Paul Walters Worldwide Photography Ltd Promotion Selby Walters Hillman Imp Motor Car
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EDITORS COMMENTS
This print captures a fleet of 1965 Hillman Imps parked outside the Selby Depot in North Yorkshire, England. Taken by artist Michael Walters in May of that year, this image tells a fascinating story about an unusual advertising campaign. In an innovative bid to promote the consumption of canned fruit, the Shepperton Preserve company from Australia brought their promotional efforts to the UK. They enlisted a fleet of Hillman Imp cars adorned with eye-catching signage and accompanied by their own Australian sales girls. These unique vehicles became mobile billboards for the brand as they traversed British roads. The photograph showcases not only these distinctive cars but also provides a glimpse into 1960s Britain. The monochrome aesthetic adds a touch of nostalgia, emphasizing the timeless charm of this scene. Walters' composition skillfully frames the depot building in the background, creating context for this intriguing moment captured in time. It offers viewers a window into both transportation history and marketing strategies from decades past. With its blend of vintage automobiles, cross-continental promotion, and English countryside charm, this print is sure to captivate enthusiasts interested in mid-century advertising campaigns or those simply seeking to immerse themselves in an era long gone by.
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