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General store, Chacon, New Mexico, 1943. Creator: John Collier
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General store, Chacon, New Mexico, 1943. Creator: John Collier
General store, Chacon, New Mexico. [Sign outside adobe building: Enjoy Pepsi-Cola - 5c - Bigger, Better ]
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Media ID 26381815
© Heritage Art/Heritage Images
Adobe Advert Advertisement Brick Collier John General Store John Collier John Collier Jr John Collier Junior Mud Brick Mudbrick New Mexico United States Of America Pepsi Pepsi Cola Sign Step Steps Transparencies Color Gmgpc
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This print by John Collier takes us back to the year 1943 in Chacon, New Mexico. The image showcases a charming adobe building that serves as a general store, with a vibrant sign outside enticing passersby to "Enjoy Pepsi-Cola - 5c - Bigger, Better". The photograph beautifully captures the essence of small-town America during the mid-20th century. A group of boys stands near the entrance of the store, their youthful curiosity piqued by what lies inside. They are dressed in typical attire for the era, exuding an air of innocence and adventure. The adobe construction adds a touch of rustic charm to this scene, reflecting both local tradition and practicality in its use of mud bricks. It is evident that this establishment holds great significance within the community as it caters to various needs and desires. John Collier's skillful composition highlights not only the physical structure but also its surroundings. The steps leading up to the entrance serve as a metaphorical invitation into this slice of Americana. This still image is part of Collier's remarkable collection commissioned by government agencies such as Farm Security Administration (FSA) and Office of War Information (OWI). Through his lens, he captured everyday life across America during challenging times. As we gaze upon this timeless photograph from Heritage Images' archives at Congressional Library's collection at Library Of Congress, we are transported back to an era where simple pleasures like enjoying an ice-cold Pepsi-Cola brought
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