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Services Automobiles de la route des Alpes. Grenoble, 1922. Creator: Broders, Roger (1883-1953)
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Services Automobiles de la route des Alpes. Grenoble, 1922. Creator: Broders, Roger (1883-1953)
Services Automobiles de la route des Alpes. Grenoble, 1922. Private Collection
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Media ID 36331490
© Fine Art Images/Heritage Images
Broders Communication Design Marketing Promotion Colour Lithograph Graphic Design Paris Lyon Méditerranée Poster And Graphic Design
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EDITORS COMMENTS
This image, titled "Services Automobiles de la Route des Alpes" by Roger Broders, transports us back to 1922 in Grenoble, France. The vibrant color lithograph showcases a stunning scene of the Services Automobiles, a roadside assistance and tourism service, located along the scenic Route des Alpes. Roger Broders, a renowned French graphic designer and painter, expertly captures the essence of the era with his intricate brushstrokes and dynamic use of color. The poster, which is part of a private collection, was created for the Chemins de Fer Paris-Lyon-Méditerranée (PLM), a major French railway company, to promote travel and tourism along the picturesque Route des Alpes. The poster invites viewers to imagine the thrill of embarking on a journey through the breathtaking landscapes of the French Alps. The modern automobiles, elegantly parked in front of the Services Automobiles building, symbolize the freedom and adventure that came with early automobile travel. The snow-capped mountains in the background serve as a reminder of the natural beauty that awaits travelers along this iconic route. Broders' masterful use of communication design is evident in the clear and concise messaging, which highlights the benefits of using the Services Automobiles while traveling. The poster's graphic design elements, such as the bold typography and the use of contrasting colors, effectively draw the viewer's attention to the key information. This poster is a testament to the power of graphic design in promoting travel and tourism, as well as the enduring allure of the French Alps and the early days of automobile travel. It is a fine art image that continues to captivate audiences with its timeless beauty and intriguing history.
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