Non Alcoholic Collection
In the small general store near Questa, Taos County, New Mexico in 1943, a unique sight caught John Collier's attention
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In the small general store near Questa, Taos County, New Mexico in 1943, a unique sight caught John Collier's attention. Amidst the shelves filled with various goods and essentials, there stood an array of non-alcoholic beverages. The vibrant labels boasted flavors that promised to quench thirst without intoxication. Meanwhile, at Trampas Church in New Mexico during the same year, an altar adorned with religious symbols and candles provided solace to the faithful. As visitors knelt in prayer and sought spiritual guidance, they found comfort knowing that their devotion was not tainted by alcohol. Traveling further south to Natchez, Mississippi in 1940, Marion Post Wolcott captured a snapshot of daily life outside a local establishment. A sign proudly proclaimed "non alcoholic" as patrons gathered around it. In this town where socializing often revolved around drinking establishments known as juke joints or bars, these individuals sought alternative forms of entertainment and camaraderie. Pie Town in New Mexico also witnessed its fair share of festivities during its annual fair in 1940. Amongst the bustling crowd captured by Russell Lee's lens were families enjoying themselves while sipping on non-alcoholic refreshments. These drinks provided a safe haven for those who preferred not to indulge but still wanted to partake in the merriment surrounding them. Heading down south again to Belle Glade, Florida in 1941 brought us face-to-face with migratory workers seeking respite from their laborious lives outside "juke joints. " Marion Post Wolcott documented scenes where African American workers congregated near these establishments during slack seasons when work was scarce. Despite their hardships and limited resources, they found solace within these spaces without succumbing to alcohol's allure. Living quarters adjacent to one such "juke joint" became temporary homes for migratory workers during Belle Glade's slack season.