Advert for Bantam by Joyce California shoes 1946

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Advert for Bantam by Joyce California shoes 1946

Peep toe blue sandals by Bantam by Joyce California, fitted by Saxone.
1946

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14128106

© Illustrated London News Ltd/Mary Evans

1946 Bantam California Footwear Joyce Peep Sandals Saxone Shoe Shoes

EDITORS COMMENTS
Step into the vibrant world of 1940s fashion with this advertisement for Bantam by Joyce California peep-toe blue sandals, available at Saxone. The image, published in the Illustrated London News Ltd in 1946, showcases the elegance and allure of women's footwear during this iconic era. The sandals, with their dainty peep-toe design, exude a sense of sophistication and glamour. The blue hue adds a pop of color to the monochrome palette of the 1940s, making these shoes a must-have addition to any wardrobe. The fitted style, expertly crafted by Saxone, ensures a perfect fit and comfort. The advertisement itself is a testament to the marketing strategies of the time, with its bold typography and enticing tagline, "Bantam by Joyce California - The shoe that fits like a glove." The use of a woman in a stylish pose, with her foot gracefully positioned to show off the sandals, further emphasizes the shoe's appeal. The 1940s were a time of innovation and change, and the fashion industry was no exception. Women's footwear, in particular, saw a shift towards more feminine and comfortable designs, such as these peep-toe blue sandals by Bantam by Joyce California. This advertisement encapsulates the essence of that era, making it a fascinating glimpse into the past.

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