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Advert for D. H Evans & Co womens undergarments 1912
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Advert for D. H Evans & Co womens undergarments 1912
Comfortable hand-knitted lightweight undergarments suitable for riding, motoring, cycling and winter nights.
1912
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14255654
© Illustrated London News Ltd/Mary Evans
Comfortable Evans Fitted Garment Garments Knitted Lightweight Undergarment Undergarments Underwear Vest Wool Woollen
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Step into Comfort: A Peek into the Past with D.H. Evans & Co's 1912 Women's Undergarments Advertisement This advertisement from the Illustrated London News Ltd, dated 1912, showcases the latest offering from D.H. Evans & Co - a range of comfortable, hand-knitted undergarments designed for the modern woman. The image features an elegant lady in a flowing dress, seated in a cozy armchair, her expression radiating contentment as she holds up a pair of the lightweight vests. The text of the advertisement emphasizes the versatility of these undergarments, promising comfort for various activities such as riding, motoring, cycling, and even winter nights. The use of the word 'comfortable' is repeated multiple times, highlighting the importance of ease and relaxation in women's undergarments during this era. The undergarments themselves are described as 'hand-knitted' and 'lightweight,' indicating a focus on both craftsmanship and practicality. The knitted woolen fabric was a popular choice for undergarments during this time due to its warmth and breathability, making it suitable for the changing seasons. The fitted design of the vests is also noteworthy, as it reflects the growing trend towards a more streamlined silhouette in women's fashion. This shift can be seen in the contemporary costumes and clothing designs of the early 20th century. Overall, this advertisement offers a fascinating glimpse into the world of women's undergarments a century ago. It showcases how the needs and preferences of women were being addressed by manufacturers, with a focus on comfort, practicality, and style. The image remains a captivating reminder of the evolution of undergarments and the role they play in shaping women's lives.
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