Advertisement for Du Maurier cigarettes
Wall Art and Photo Gifts from Mary Evans Picture Library
Advertisement for Du Maurier cigarettes
Advertisement for Du Maurier cigarettes, filtered for flavour -- the cigarette with the exclusive filter. Showing an elegant woman in black and white, with an open packet of cigarettes in colour. Date: 1951
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Media ID 7243295
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10556452
1951 Aspirational Cigarette Cigarettes Exclusive Filter Filtered Flavour Maurier Packet Stylish Tobacco
EDITORS COMMENTS
In this striking black and white advertisement from 1951, an elegant woman exudes sophistication and grace as she holds an open packet of Du Maurier cigarettes in vibrant color. The contrast between the monochrome background and the vivid hues of the cigarette packaging adds visual interest and captures the attention of the viewer. Du Maurier cigarettes were known for their exclusive filters, which promised a superior smoking experience. The advertisement emphasizes this point by featuring the filter prominently in the image, with the tagline "filtered for flavour" neatly displayed below the brand name. The woman in the advertisement embodies the aspirational style of the 1950s. Her sleek, tailored dress and glamorous accessories convey a sense of sophistication and elegance that was popular during this era. The use of a model to represent the ideal consumer helped to position Du Maurier cigarettes as a desirable and stylish choice for women. The advertisement also reflects the cultural norms of the time, when smoking was a common social activity for both men and women. The image of the woman smoking confidently and gracefully reinforces the idea that smoking was a sign of sophistication and independence. Overall, this advertisement for Du Maurier cigarettes is a fascinating glimpse into the past, showcasing the style and cultural norms of the 1950s. It also highlights the marketing strategies of the time, which relied heavily on the use of aspirational imagery to appeal to consumers.
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