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Advert for London Shoe Company 1898
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Advert for London Shoe Company 1898
A selection of victorian boots, real whale skin for shooting, ladys field boot made from tan or blacking calf, button or lace, smart toe brogues. An interesting advert for Victorian branding for cycling shoes, this was solely by the London Shoe Company under the directions of George Lacy Hillier an English racing cyclist, and an excellent all-around athlete. Barring a stamp on the sole of the shoe with the words The Lacy Hillier Shoe they promoted a thin steel plate that was fixed between the inner and outer sole, rendering the fore part of the sole perfectly rigid, whilst the waist was made as light and pliable as possible.
1898
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Media ID 14377675
© Mary Evans Picture Library
1898 Bicycle Boot Boots Brand Branding Brogue Button Buttoned Calf Cycling Endorsed Endorsement Footwear Hillier Lace Lacy Leather Personal Personalities Price Prices Product Shoe Shoes Shooting Skin Skins Sporting Whale Fashionable Labeling
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EDITORS COMMENTS
Step into the past with this advertisement from the London Shoe Company, dated 1898. The image showcases a selection of Victorian footwear, including real whale skin shooting boots, ladies' field boots made from tan or blacking calf, and smart toe brogues. This advertisement holds particular interest due to its connection to George Lacy Hillier, an English racing cyclist and all-around athlete, who was the driving force behind the brand. The London Shoe Company's innovative offerings included cycling shoes, which featured a thin steel plate fixed between the inner and outer sole, making the forepart of the sole rigid while keeping the waist light and pliable. Hillier's influence is evident in the advertisement, as the shoes bear the stamp "The Lacy Hillier Shoe." This advertisement is a fascinating glimpse into Victorian branding and advertising, with its focus on endorsing personalities and offering inducements for specific uses. The shoes were marketed towards various audiences, including cyclists and those who enjoyed shooting sports. The footwear was available in a range of styles, including buttoned and lace-up options, and was made from high-quality materials such as tan calf, blacking calf, kid, and even whale skin. The London Shoe Company's commitment to fashion and function is evident in this advertisement, which showcases a diverse range of shoes for both men and women. Whether you were a cyclist, a shooter, or simply looking for stylish and functional footwear, the London Shoe Company had something for you. This advertisement is a testament to the company's dedication to meeting the needs of its customers and staying at the forefront of fashion and sporting trends during the Victorian era.
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