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Advert for Mandel Brothers department store 1913
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Advert for Mandel Brothers department store 1913
Announcement for the opening of the new spring collection at Chicagos Mandel Brothers department store. Advert showing some well dressed women and a men being welcomed by a Sikh boy. Date: 1913
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Media ID 14294030
© Mary Evans Picture Library
Aigrette Arabian Blouson Brothers Chicagos Dapper Department Draped Exotic Fabrics Feather Feathered Feathers Inspiration Lanterns Monocle Narrow Neck Orientalism Plumes Reticule Sikh Skirt Skirts Store Stores Striped Tango Trimmed Trousers Tunic
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Step into the enchanting world of Mandel Brothers Department Store's new spring collection, as showcased in this advertisement from 1913. The announcement of the opening of Chicago's premier retail destination brings together an elegant assembly of fashionable women and men, dressed in the latest trends of the season. The women don stunning outfits, their narrow skirts adorned with intricate patterns and trimmed with feathers, while their blouses feature draped necklines and elegant tunic tops. The men, equally dapper, wear striped trousers and tall hats with monocles peeking out from beneath the brims. But the true center of attention is the warm welcome extended by a young Sikh boy, dressed in traditional Eastern attire, complete with an aigrette of plumes atop his turban. The oriental inspiration is further emphasized by the presence of lanterns and exotic fabrics in the background. This advertisement, a testament to the cultural fusion and cross-continental influences that shaped the fashion landscape of the early 20th century, also showcases the tango craze that swept through America during this period. The women's dresses, with their train and blouson styles, reflect the sensuous movements of the popular dance. As we delve into the rich history of Mandel Brothers Department Store, this advertisement offers a glimpse into the past, transporting us back to a time when fashion was an expression of cultural diversity and innovation.
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