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Advert from the National Saving Committee 1942
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Advert from the National Saving Committee 1942
Its just a game to-day, to-morrow he ll be in earnest. His dad say hes a bright boy with a bright future. But what are his chance of real success? Will he have the opportunity of taking up a career which offers good prospects or will he find himself in a dead-end- job a job uncongenial, unsuitable and uncertain? your lads design for living needs your help. You can lay the foundation stones of his future sucess now - by saving. Save regularly each week. Save till it hurts - and each week save more than you saved the week before! Cut down your spending even on necessities. Every penny buys guns, planes, tanks and ships to-day: every penny will help your lads position in the exciting world of to-morrow.
1942
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Media ID 14120222
© Illustrated London News Ltd/Mary Evans
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EDITORS COMMENTS
This poignant advertisement from the National Saving Committee in 1942 urges the importance of saving for the future of the younger generation. The image features a thoughtful young boy, with his father looking on approvingly, pondering over his design for living. However, the text raises questions about the boy's prospects for success, suggesting that without financial security, he may be relegated to a dead-end or unsuitable job. The advertisement emphasizes the significance of saving, encouraging individuals to save regularly each week, even if it means cutting down on spending, no matter how necessary. Every penny saved during this time, the text suggests, contributes to the purchase of weapons such as guns, planes, tanks, and ships for the war effort. In turn, this investment in the war effort will help secure a brighter future for the younger generation. The advertisement was published during World War II, a time of great uncertainty and hardship for many. The message of the advertisement resonated with the public, as people recognized the importance of sacrificing today for a better tomorrow. The use of powerful language, such as "save till it hurts" and "save more than you saved the week before," underscores the urgency and importance of the message. The advertisement also highlights the role of various financial institutions, such as the Post Office and banks, in facilitating the savings process. Overall, this advertisement serves as a powerful reminder of the importance of saving, particularly during times of economic and social upheaval.
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