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Advertisement for Pears Soap
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Advertisement for Pears Soap
Advertisement for Pears Soap from Illustrated London News.
1894
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Media ID 14412802
© Mary Evans Picture Library/Onslow Auctions Limited
1894 Dirt Dirty Hygiene Keene Letter News Nov16 Pears Personal Pipe Soap Toiletries Washing
Title -
EDITORS COMMENTS
A Clean Sweep: The Power of Pears Soap," Illustrated London News, November 18, 1894 In this humorous and satirical illustration by Charles Keene, a man sits at a table, surrounded by the detritus of his daily life. He is engrossed in writing a letter, oblivious to the filth that coats his hands and the soot that blackens his face. A pipe clenched between his teeth adds to the image of neglect and disregard for personal hygiene. Suddenly, a mischievous figure enters the scene, represented by a small, anthropomorphized bar of Pears Soap. With a determined look on its face, the soap leaps from the table and begins to scrub the man's hands, leaving a trail of clean water in its wake. The man looks up in surprise, then grins in delight as he realizes the transformation taking place. The caption above the image reads, "A Clean Sweep: The Power of Pears Soap," emphasizing the transformative effect of the product. This advertisement, published in the Illustrated London News on November 18, 1894, showcases the importance of hygiene and the belief that even the dirtiest of men could be cleaned and rejuvenated with the use of Pears Soap. The late Victorian era, with its emphasis on cleanliness and respectability, made this message particularly resonant with the public." This charming and amusing cartoon by Charles Keene highlights the power of Pears Soap to clean and transform, making it an effective advertisement for the product and a fascinating glimpse into the cultural values of the late 1890s.
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