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Anti-Live Barbed Wire advertisement
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Anti-Live Barbed Wire advertisement
Advertisement for the mens outfitters, Turnbull and Asser of Jermyn Street, London, suggesting their anti-live barbed-wire glove, able to withstand the sharpest spike of barbed wire, completely insulated against electricity and lined with antiseptic glove. Date: 1915
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Media ID 14139526
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Anti Asser Barbed Glove Gloves Live Outfitters Protective Trench Trenches Turnbull Wire
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EDITORS COMMENTS
Amidst the chaos and danger of the Western Front during World War I, soldiers braved the harsh conditions of the trenches, facing numerous hazards that put their lives at risk. One such danger was the infamous barbed wire, used by the enemy to obstruct advances and protect fortified positions. In response to this threat, Turnbull and Asser, the renowned mens outfitters of Jermyn Street in London, introduced an innovative solution: the Anti-Live Barbed Wire Glove. This advertisement, dated 1915, showcases the groundbreaking glove designed to protect soldiers from the sharp spikes and electric charges of barbed wire. The glove was not only able to withstand the sharpest barbed wire but was also completely insulated against electricity. Furthermore, it was lined with an antiseptic glove, ensuring the prevention of infection and injuries. The advertisement emphasizes the importance of this protective glove, stating that "Soldiers' lives are precious, and every precaution to save them should be taken." Turnbull and Asser's commitment to providing the best possible clothing for soldiers during this time reflects the company's dedication to innovation and the welfare of its customers. The Anti-Live Barbed Wire Glove represents a significant historical moment in the annals of military clothing and the ingenuity of the fashion industry during wartime. This advertisement serves as a testament to the lengths that companies went to in order to provide essential protective gear for soldiers on the front lines, ultimately contributing to their safety and survival.
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