Asser Collection

Turnbull & Asser khaki puttees advertisement
Advertisement for khaki stocking puttees in medium and heavy weights from Turnbull and Asser, military and sporting outfitters

Asser and Sherwins Archery and Cricket Repository, London
Engraving showing the interior of Messrs. Asser and Sherwins Archery and Cricket repository, Strand, London, 1875. The necessity of a store devoted to the two sports reflects their popularity through

Alfreds Mother presents him with a volume of poetry
According to the writings of Asser (a Welsh monk from St David s, Dyfed, who became Bishop of Sherborne in the 890s), the young Alfred (later King Alfred the Great 849-899 AD)

Advert for Turnbull and Asser comforts for soldiers 1915
For the comfort of our soldiers. Waterproof oilskin shell waistcoat, khaki riding shirt for mounted officers and chamois leather trousers. 1915

Advert for Turnbull and Asser poncho and ground-sheet 1915
Oilskin combination waterproof poncho and ground-sheet, for dealing with the awful wet and rainy conditions at the front. Date: 1915

Advert for khaki stocking puttees
Advertisement for khaki stocking puttees in medium and heavy weights from Turnbull and Asser. For use in Home Service when off parade, or at the Front when out of the firing line

Anti-Live Barbed Wire advertisement
Advertisement for the mens outfitters, Turnbull and Asser of Jermyn Street, London, suggesting their anti-live barbed-wire glove, able to withstand the sharpest spike of barbed wire

Advert for Turnbull and Asser garments 1918
Chamois leather garments for autumn and winter. To Order leather jackets, combines the maximum amount of warmth with the minimum of weight, trousers with double flap

Advert for Turnbull & Asser, combined poncho & ground-sheet
The untearable combination poncho and ground-sheet. Light in weight, yet strong and thoroughly waterproof, the fabric does not tear, is durable, and yields long service. 1916

Combined poncho and ground-sheet, WW1
Advertisement for the untearable combination poncho and ground-sheet, for dealing with unspeakably awful wet and rainy conditions at the front

Advert for Turnbull and Asser military outfits 1916
For the comfort of our soldiers. Chamois leather drawers, ensure perfect comfort with absolute warmth. The most suitable garment for all those exposed to damp, wind and cold

Westdean White Horse
A white horse at Westdean, Sussex, England, which is little known, being cut out very high on a hillside and difficult to see. King Alfred met Asser the Monk here. Date: 1950s

T. M. C. Asser
TOBIAS MICHAEL CAREL ASSER Dutch jurist and worker for world peace

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"Asser: A Legacy of Elegance and Utility" Step into the world of Asser, where timeless craftsmanship meets practicality. From their humble beginnings in St James, Turnbull & Asser has been synonymous with quality tailoring since its establishment. In the early days, Asser's reputation extended beyond clothing as they catered to sports enthusiasts at Asser and Sherwins Archery and Cricket Repository in London. Their dedication to excellence was evident even then. During World War I, soldiers found solace in Turnbull and Asser comforts - a testament to the brand's commitment to serving those who serve our country. Whether it was their ponchos or ground-sheets, every soldier knew that they could rely on Asser for reliable protection. The khaki stocking puttees became an iconic symbol of durability and style during this era. As soldiers marched through treacherous terrains, these puttees ensured both comfort and resilience. Amidst the chaos of war, safety remained paramount. An anti-live barbed wire advertisement showcased how Turnbull & Asser prioritized protecting lives above all else - a reflection of their values. Yet amidst all this seriousness, there were moments of tenderness too. Alfred's mother presented him with a volume of poetry from Turnbull & Asser - a reminder that even in times of strife, beauty can still be found. As time went on, fashion evolved but Turnbull & Asser continued to adapt while staying true to their roots. Their garments became synonymous with sophistication and elegance; each piece meticulously crafted by skilled hands. Even during wartime challenges like WWI when combined poncho and ground-sheet were essential for survival; Turnbull & Asser managed to infuse style into utility without compromising either aspect. In 1916, military outfits from Turnbull & Asser became highly sought after by discerning officers who recognized the importance of looking sharp while commanding respect on the battlefield. Through decades filled with innovation and dedication, it has remained a beacon of sartorial excellence.