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An auction of fashion in aid of Belgian Relief Fund, WW1
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An auction of fashion in aid of Belgian Relief Fund, WW1
Page from The Tatler reporting on a fashion show and auction of dresses at the Savoy Hotel in aid of the Belgian Relief Fund at the Savoy. Held on King Albert of Belgiums birthday, the dresses were all British-made by Reville and Rossiter and the auction was presided over by the actor and music hall artiste, Joseph Coyne. The gowns were all modelled by famous stage actresses. Clockwise from top left, Viola Tree, Miss Hilda Bayley, Miss Margery Maude, Miss Dorothy Fane, Miss Hilda Moore, Miss Auriol Lee, Miss Iris Hoey and Miss Ethel Levey. Date: 1915
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Media ID 14142927
© Illustrated London News Ltd/Mary Evans
Actresses Auction Belgian Charities Charity Dresses Fund Fundraising Gown Gowns Mannequins Modelling Reville Savoy Rossiter
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A Fashionable Affair for a Noble Cause: The Tatler Reports on the Extravagant Auction of British-Made Fashion Gowns at the Savoy Hotel for the Belgian Relief Fund, 1915 Amidst the tumultuous backdrop of World War I, an extraordinary event unfolded at London's iconic Savoy Hotel. On a remarkable evening in 1915, a fashion show and auction of British-made gowns took place in honor of King Albert I of Belgium's birthday. The event, organized by Reville and Rossiter, was a dazzling display of philanthropy and fashionable solidarity, with all proceeds going towards the Belgian Relief Fund. The Savoy's grand ballroom was transformed into an enchanting setting, where the crème de la crème of British society gathered to witness the parade of elegant creations. The gowns, meticulously crafted by Reville and Rossiter, were modeled by some of the most famous stage actresses of the era. Clockwise from top left, Viola Tree, Hilda Bayley, Margery Maude, Dorothy Fane, Hilda Moore, Auriol Lee, Iris Hoey, and Ethel Levey graced the makeshift runway, their radiant smiles and poised demeanor adding to the evening's allure. The auction was presided over by the charismatic actor and music hall artiste, Joseph Coyne, who expertly guided the bidding process with his infectious energy. As the evening wore on, the bids escalated, and the room was filled with a palpable sense of excitement and camaraderie. The fashionable crowd, eager to support the cause, bid generously, ensuring that the Belgian Relief Fund would receive a substantial boost. This moment in history stands as a testament to the power of fashion and community in times of need. The auction at the Savoy Hotel not only showcased the exquisite creations of Reville and Rossiter but also underscored the enduring spirit of charity and unity that transcended the chaos of war.
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