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A Belt by Roussel advertisement, 1939
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A Belt by Roussel advertisement, 1939
Advertisement for the new handmade Belt by J. Roussel - " the grace that comes from ease" - available for no more than 2 guineas. Date: 1939
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Media ID 14244266
© Illustrated London News Ltd/Mary Evans
Adverts Belt Foundation Grace Legs Underwear Wear
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EDITORS COMMENTS
Step into the elegance of the 1940s with this advertisement for the new handmade Belt by J. Roussel. Dated 1939, this advertisement invites women to experience the "grace that comes from ease" for just 2 guineas. Amidst the backdrop of the looming World War II, fashion continued to be a source of comfort and sophistication for women. The image showcases a woman with a slender figure, her legs crossed demurely, exuding an air of confidence and poise. The belt, a crucial accessory in the 1940s, is artfully displayed, its sleek design and elegant buckle adding a touch of refinement to any outfit. The copy assures potential buyers that the belt is handmade, emphasizing the attention to detail and quality that goes into each piece. The 1940s were a time of foundation garments that sculpted the female form, accentuating the waist and creating an hourglass silhouette. This belt, with its slimming effect, would have been a popular choice for women seeking to enhance their figure and add a touch of glamour to their wartime wardrobes. As we look at this advertisement today, we are transported back in time to an era of grace and elegance, a reminder of the enduring power of fashion to uplift and inspire. This image is not only a snapshot of fashion history but also a testament to the resilience and determination of women during a challenging time in history.
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