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Brita Edholm in Biba dress

Brita Edholm in Biba dress



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Brita Edholm in Biba dress

Brita Edholm, a graphic designer and art director at Trends Promotion Unit, pictured in London Life magazines What People are Wearing section in a silver dress from Biba and black slipper satin Granny Tea jacket bought in Portobello Road for 7s 6d. Date: 1966

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14249250

© Illustrated London News Ltd/Mary Evans

1966 Biba Cool Creative Dresses Granny Happening Outfit Brita


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EDITORS COMMENTS
This image features Brita Edholm, a graphic designer and art director at Trends Promotion Unit, showcasing her unique and stylish outfit in the What People are Wearing section of London Life magazine in 1966. Brita's fashion-forward ensemble includes a shimmering silver Biba dress that hugs her figure in all the right places, accentuating her youthful and cool demeanor. The dress, with its modern and innovative design, was a standout piece from the iconic British fashion brand Biba, which was known for its trendsetting and affordable clothing during the 1960s. Brita accessorized her dress with a chic black slipper satin Granny Tea jacket, which she purchased for just 7s 6d at Portobello Road Market. The jacket, with its vintage appeal and timeless elegance, added an extra layer of sophistication to her outfit. Brita's outfit is a perfect representation of the hip and happening fashion scene in London during the 1960s. Her creative and daring sense of style made her a trendsetter among her peers and a muse for fashion enthusiasts. This photograph not only captures the essence of the era but also showcases Brita's confidence and individuality. The image is a testament to the enduring legacy of the 1960s fashion movement and the impact it had on the world of style. Brita's outfit continues to inspire fashion lovers today, reminding us of the power of self-expression and the importance of embracing new trends.

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