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Buy British - Empire Marketing Board Poster
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Buy British - Empire Marketing Board Poster
Buy British - Empire Marketing Board Poster encouraging the purchase of home-grown produce, products and services. Striking design by Tom Purvis.
circa 1930s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7336350
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10583702
Economics Economy Hmso Marketing Patriotism Pride Produce Products Worker Workman
EDITORS COMMENTS
This striking and evocative poster, created by Tom Purvis for the Empire Marketing Board in the 1930s, encapsulates the spirit of patriotism and pride in British industry during a time of economic uncertainty. The bold silhouette of a hardworking man, with the caption "Buy British," urges viewers to support home-grown produce, products, and services. The image of a factory in the background, with smoke billowing from its chimneys, symbolizes the industrious nature of the British economy. The Empire Marketing Board, established in 1926, was a government organization tasked with promoting trade and commerce within the British Empire. This poster is a prime example of their efforts to encourage consumers to buy domestic goods, in an attempt to boost the economy during the economically challenging 1930s. The use of the slogan "Buy British" was a call to action, reminding citizens of the importance of supporting their own country's industries and workforce. The design of the poster is simple yet effective, with the strong contrast of the man's silhouette against the muted background, drawing the viewer's attention to the message. The clean lines and bold typography add to the sense of clarity and purpose. This poster is a powerful reminder of the importance of national pride and the role that individual actions can play in supporting a country's economy. This poster is a valuable piece of historical art, showcasing the design aesthetics of the 1930s and the spirit of the era. It is a testament to the power of visual communication and the enduring appeal of the idea of "buying local.
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