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Decca gramophone advertisement, WW1
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Decca gramophone advertisement, WW1
An advertisement for the Decca portable gramophone, with no loose parts and ready to play directly opened. The gramophone was recommended for taking to the Front during the First World War and it is suggested here as a way to keep cheerful. The illustration depicts a couple of soldiers, possibly on sentry duty, standing by the entrance to a dug-out to enjoy the strains of music from the gramophone played by two officers inside. Date: 1917
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Media ID 14141465
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Decca Dugout Dugouts Gramophone Gramophones Outs Portable Records Trenches
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EDITORS COMMENTS
Amidst the harsh realities of the Western Front during World War I, the simple pleasure of music provided a welcome respite for soldiers. In this evocative advertisement from 1917, the Decca portable gramophone is showcased as the perfect companion for the trenches. With no loose parts and ready to play directly out of its case, the Decca gramophone was an ideal choice for those on active duty. The illustration depicts two soldiers, likely on sentry duty, standing by the entrance to their dugout, eagerly anticipating the strains of music that would soon fill the air. Inside the dugout, two officers are seen operating the gramophone, their faces illuminated by the soft glow of a lantern. The record being played is not visible, but the joy and camaraderie on the faces of the soldiers suggest that it is a favorite tune, momentarily transporting them away from the horrors of war. The Decca gramophone was highly regarded for its durability and ease of use, making it a popular choice for soldiers seeking a moment of cheer in the midst of the chaos. The advertisement's tagline, "Decca Gramophone - Keep Cheerful," speaks to the importance of music as a morale booster during trying times. This poignant image offers a glimpse into the lives of soldiers during WWI, reminding us of the power of music to bring comfort and connection, even in the most challenging of circumstances.
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