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Safety razor advert, Decca ad, An-on underwear ad
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Safety razor advert, Decca ad, An-on underwear ad
Page of wartime advertisements for the 7 O Clock Safety Razor; Decca, the portable gramophone; and An-on Underwear.
1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14387500
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Decca Gramophone Portable Razor Razors Safety Underwear
EDITORS COMMENTS
1918: A Page of Wartime Comforts and Convenience - A glimpse into the past through this page of advertisements from the Illustrated London News, showcasing three distinct offerings that brought a semblance of normalcy to the lives of the populace amidst the tumultuous backdrop of World War I. At the top, the 7 O'Clock Safety Razor, with its sleek design and promise of a "closer, cleaner shave," offered a touch of personal grooming amidst the chaos. The razor, an essential item for men, was marketed as a practical and efficient solution to the inconvenience of traditional straight razors. Its safety feature provided an added layer of security, making it a popular choice for soldiers and civilians alike. Beneath the razor advertisement, the Decca portable gramophone beckoned with the allure of music and entertainment. As people longed for moments of respite from the war, the Decca, with its promise of "perfectly balanced sound," offered a means to escape into the world of music. The portable design made it an ideal companion for soldiers on leave or families gathering around the hearth. Lastly, the An-on Underwear advertisement promised comfort and durability, emphasizing the importance of quality undergarments for both men and women. With the tagline "An-on Underwear - Always Comfortable," this advertisement spoke to the need for reliable, long-lasting items during a time when resources were scarce. These advertisements, a testament to the ingenuity and resilience of the human spirit, offer a poignant reminder of the simple pleasures that brought joy and normalcy to the lives of those living through the First World War.
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