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Dig for Victory poster - WWII
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Dig for Victory poster - WWII
World War Two poster encouraging British civilians to dig for victory, featuring somebody doing just that
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Media ID 4452505
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10419339
Allotment Allotments Civilians Digging Earth Gardening Grow Growing In Formation Propaganda Rationing Rations Shovel Soil Spade Sufficiency Vegetables Victory Ww Ii
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EDITORS COMMENTS
This evocative photograph captures the spirit of determination and resilience embodied in the 'Dig for Victory' campaign during World War II. The image features a group of British civilians diligently digging in a communal allotment, each wielding a spade or shovel and focused intently on the task at hand. The earth turns up rich and dark, ready to yield a bountiful harvest of vegetables that would help supplement rationed food supplies. The 'Dig for Victory' campaign was launched in 1939 by the British government as part of a wider effort to encourage self-sufficiency and reduce the strain on food supplies during the war. With rationing becoming increasingly stringent, the creation of allotments and community gardens became a symbol of national unity and a source of pride for many. The poster, which bears the slogan 'Your Own Allotment - Your Own Victory Garden', was one of many propaganda tools used to promote the campaign and inspire people to get involved. The image of people digging in unison, with the earth forming a neat line in the foreground, emphasizes the collective effort required to ensure the success of the campaign. The 'Dig for Victory' campaign proved to be a resounding success, with over one million allotments being created across the country by 1943. The vegetables grown on these allotments provided a significant contribution to the British war effort, with an estimated 2.3 million tons of produce being harvested in total. This photograph is a poignant reminder of the ingenuity, resourcefulness, and community spirit that characterized the British response to the challenges of war. It is a powerful testament to the enduring human capacity to adapt and thrive in the face of adversity.
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