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Dunlop tyre advert, 1927
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Dunlop tyre advert, 1927
The new triple stup Dunlop tyre Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14236356
© Mary Evans / Jazz Age Club Collection
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Step back in time to the Roaring Twenties with this advertisement for the new "Triple S.T.U.P." Dunlop tyre, as featured in a popular magazine from 1927. The image showcases a stylish young woman, dressed in the height of 1920s fashion, with an elegant evening gown and a feather headpiece. She exudes an air of sophistication and excitement, reflecting the era's spirit of jazz age glamour. The Triple S.T.U.P. tyre, a marvel of engineering innovation, is prominently displayed behind the woman. The tyre's unique selling proposition is highlighted in bold, clear text: "Three Times the Grip, Three Times the Life." The triple tread design, a groundbreaking innovation for the time, promised improved traction and longer tyre life. The advertisement's design is a testament to the art deco aesthetic that dominated the 1920s, with its bold lines, geometric shapes, and vibrant colors. The use of a simple yet effective tagline, coupled with the striking visuals, effectively conveyed the benefits of the new tyre to consumers. This advertisement offers a fascinating glimpse into the past, providing a window into the cultural and technological milestones of the 1920s. It serves as a reminder of how advertising played a crucial role in shaping consumer perceptions and driving innovation during this transformative era.
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