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Empire Marketing Board poster - cocoa pod gathering
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Empire Marketing Board poster - cocoa pod gathering
Cocoa, Empire Marketing Board, c1927-c1933. Artist: Edward McKnight Kauffer Date: circa 1930s
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Media ID 14121235
© Mary Evans Picture Library / John Maclellan
1933 Adverts Agriculture Chocolate Cocoa Colonialism Gathering Growing Harvest Harvesting Marketing Plantation 1927
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EDITORS COMMENTS
This Empire Marketing Board poster, titled "Cocoa, Empire Marketing Board, c1927-c1933," is a visual testament to the rich history of cocoa production during the interwar period in the British Empire. Designed by the renowned artist Edward McKnight Kauffer around circa 1930, this poster showcases the essence of the cocoa harvesting process in a striking and dynamic manner. The image presents a vibrant scene of cocoa pod gathering on a tropical plantation. Farmers, dressed in traditional attire, are depicted in the foreground, skillfully collecting ripe cocoa pods from the trees. The lush greenery of the cocoa farm stretches out in the background, with the sun setting over the landscape, casting a warm glow on the scene. The Empire Marketing Board, established in 1926, was a British government organization tasked with promoting trade and commerce within the British Empire. Posters like this one were instrumental in showcasing the wealth and diversity of the Empire's resources, including its agricultural industries. The cocoa poster is a prime example of the Board's efforts to celebrate the Empire's agricultural prowess and to foster a sense of pride and connection among its citizens. The design of the poster is a visual feast, with bold lines, rich colors, and intricate details that bring the scene to life. The use of perspective and depth creates a sense of depth and movement, drawing the viewer into the heart of the cocoa farm. The poster's artistic merit, coupled with its historical significance, makes it a valuable addition to any collection of British poster art or advertising history.
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