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Ginger Rogers, applying Max Factor make up
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Ginger Rogers, applying Max Factor make up
Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 April 25, 1995) American actress, dancer, and singer, best known for dance films in which she was partnered with Fred Astaire. Featured in a Max Factor booklet at the time she was one of Radio Pictures stars using the cosmetic companys rouge. The booklet emphasised Max Factors success in developing make up which was able to withstand film studio lights and contained hints and tips on how to achieve similar results at home using Max Factor products. Date: 1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14379758
© Mary Evans / Grenville Collins Postcard Collection
Actresses Applying Celebrity Cosmetic Cosmetics Dancer Endorsement Factor Ginger Hollywood Jan16 Makeup Movie Rogers Rouge Stars 1937 Blusher
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This photograph captures the elegance and glamour of Ginger Rogers as she applies Max Factor make-up in the late 1930s. Born Virginia Katherine McMath on July 16, 1911, Rogers rose to fame as an American actress, dancer, and singer, best known for her dance films in partnership with Fred Astaire. At the time, Rogers was one of Radio Pictures' stars endorsing Max Factor cosmetics, specifically their rouge. The cosmetic company's success lay in its ability to create make-up that withstood the intense film studio lights, making it a must-have for Hollywood's leading ladies. The Max Factor booklet, showcasing Rogers' flawless complexion, emphasized the importance of using high-quality cosmetics to achieve a similar look at home. The booklet contained valuable tips and tricks on how to apply the products effectively, ensuring a long-lasting, radiant finish. This photograph offers a rare glimpse into the beauty routine of a Hollywood starlet during the golden age of cinema. Dated 1937, this image encapsulates the allure and sophistication of Ginger Rogers, as well as the era's emphasis on glamour and style.
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