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Healthcare for children under five years 1948
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Healthcare for children under five years 1948
Issued by the Ministry of Food, to make adults aware what food and drink to give their under fives, so they will grow healthy. Milk, for firm muscles, straight bones and for its growth-promoting vitamins. Cod liver oil, helps make bones straight and aids the development of sound teeth. Orange, helps keep teeth and gums healthy. Eggs, rich in body building nourishment children need. Fruit is a healthy treat. You could receive coupons in your green ration book for cod liver oil and orange juice, milk was at a reduced price, or free in certain circumstances. Date: 1948
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Media ID 7194953
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1948 Campaign Eating Grow Growth Health Healthy Issue Issued Life Style Liver Milk Ministry Nutrition Years Health Care Healthier
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EDITORS COMMENTS
A Vintage Treasure: Healthcare for Children Under Five - A 1948 Ministry of Food Campaign This photograph, issued by the Ministry of Food in 1948, serves as a reminder of a time when public health initiatives played a significant role in shaping the lifestyle and dietary habits of the population, particularly for young children. The image features a group of young, smiling children eagerly enjoying their nutritious meals, setting an example for adults to follow. The Ministry of Food, in an effort to promote healthy growth and development for children under five years old, encouraged adults to provide their offspring with specific foods and drinks. The poster emphasizes the importance of milk for building firm muscles, straight bones, and its growth-promoting vitamins. Cod liver oil, another essential component, was highlighted for its role in making bones straight and aiding the development of sound teeth. Oranges were recommended for their ability to keep teeth and gums healthy. The government's campaign was not only about encouraging healthier food choices but also provided practical support. Families could receive coupons in their green ration books for cod liver oil and orange juice. Milk was available at reduced prices or even for free in certain circumstances. This initiative not only helped ensure that children received the necessary nutrients for their growth but also made these essential foods more accessible to families during the post-war era. This 1940s photograph is a testament to the power of public health campaigns in shaping the health and wellbeing of future generations. The image, with its cheerful depiction of healthy children enjoying their meals, remains an inspiring reminder of the importance of proper nutrition for children's growth and development.
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