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John Smedley knitted swimsuits
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John Smedley knitted swimsuits
Advertisement for John Smedley knitted swimwear. Good quality but no doubt rather itchy after a dip.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14413953
© Illustrated London News Ltd/Mary Evans
Knitted Knitwear Shades Sunbathers Sunbathing Sunglasses Suntan Swimming Swimsuit Swimsuits Swimwear Tanning Wool Woollen Smedley
EDITORS COMMENTS
Step into the golden era of swimwear with this image of John Smedley knitted swimsuits, as featured in the Illustrated London News in 1938. The timeless allure of these knitted swimsuits transports us back to a bygone era, where sunbathing and tanning were the height of fashionable leisure activities. The intricately knitted swimsuits, crafted from high-quality wool, were a popular choice for the sophisticated sunbather. The woolen fabric offered excellent coverage and durability, making it an ideal choice for those seeking to make a statement at the beach or poolside. Despite their undeniable elegance, there was no escaping the itchy texture of the wool against the skin after a refreshing dip in the water. Yet, the allure of the knitted swimsuits proved irresistible, as evidenced by the stylish sunbathers in this photograph, who donned their sunglasses with nonchalant ease and basked in the sun's warm embrace. The 1930s were a decade of glamour and luxury, and John Smedley's knitted swimsuits epitomized the era's fashionable yet functional approach to swimwear. Whether lounging on the sand or taking a leisurely swim, these knitted costumes were the perfect accompaniment to a relaxing holiday by the sea. This evocative photograph offers a glimpse into the past, transporting us back to a time when the simple pleasures of sunbathing and swimming were the epitome of sophistication and style.
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