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Join Scotland?s Only Rifle Regiment
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Join Scotland?s Only Rifle Regiment
Join Scotland?s Only Rifle Regiment, 1960 (c).Colour photolithograph recruiting poster, published by Cameronians (Scottish Rifles), 1960 (c).Featuring the regimental badges of the Cameronians upper right, and a stylised pound sign, appearing to wear tartan and carry a rifle to the left. Inscribed top, right and bottom. Date: circa 1960
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Media ID 14395080
© The National Army Museum / Mary Evans Picture Library
1960 Appearing Badges Cameronians Carry Featuring Join Only Photolithograph Pound Recruiting Regiment Regimental Rifle Rifles Scotlands Stylised Tartan Wear Upper
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Join Scotland's Only Rifle Regiment: Be Part of Our Rich Military Heritage (Join Scotland's Only Rifle Regiment: Be Part of Our Rich Military Heritage, 1960 (c). This recruiting poster invites potential recruits to join the Cameronians (Scottish Rifles), Scotland's sole rifle regiment, in the late 1950s or early 1960s. The color photolithograph, published by the Cameronians (Scottish Rifles, showcases the regiment's proud history and tradition through its distinctive badge, which is prominently displayed at the upper right corner. The badge features the regimental motto, "Ich Dien," which translates to "I serve," encircled by a laurel wreath and a stylized pound sign, symbolizing the regiment's Scottish heritage and its association with the British Army. The pound sign, wearing tartan and carrying a rifle, is a powerful visual representation of the regiment's commitment to service and the Scottish identity. The inscription at the top of the poster reads, "Join Scotland's Only Rifle Regiment," while the bottom inscription states, "Be Part of Our Rich Military Heritage." The Cameronians (Scottish Rifles) had a long and storied history, tracing its roots back to the early 17th century. The regiment saw action in numerous conflicts, including the Napoleonic Wars, the Crimean War, and both World Wars. By the mid-20th century, the regiment continued to uphold its traditions and commitment to service, attracting new recruits through powerful recruiting posters like this one. This poster is an excellent example of military recruiting propaganda, using visual symbolism and a clear call to action to inspire potential recruits to join the ranks of the Cameronians (Scottish Rifles) and contribute to the regiment's storied legacy.
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