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Maggy Rouff Spring Fashion Show, 1948
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Maggy Rouff Spring Fashion Show, 1948
Madame Maggy Besancaon de Wagner adjusting the necklace on one of her models, 1948. In 1947 Christian Dior created a sensational collection labelled the New Look. His designs centred around gowns with an 18-inch waist, which focused attention on the bust and hips. Madame Maggy Besancon de Wagner, like many designers took inspiration from Diors collection. Her 1948 Spring fashion show, followed the 18-inch waist and full hips style
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Media ID 4371810
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10217431
1947 1948 Adjusting Attention Besancon Bust Centred Created Designers Dior Gowns Hips Inch Inspiration Labelled Madame Maggy Models Neck Lace Rouff Sensational Spring Wagner Waist Focused
EDITORS COMMENTS
This evocative image captures a pivotal moment at the Maggy Rouff Spring Fashion Show in 1948, as Madame Maggy Besancon de Wagner adjusts the necklace on one of her models. The year prior, in 1947, Christian Dior had created a sensation in the fashion world with his New Look collection. Dior's designs, characterized by gowns with an 18-inch waist and full hips, drew immediate attention to the bust and hips, shifting the focus away from the wartime austerity that had dominated fashion during the war years. Madame Maggy Besancon de Wagner, like many other designers, was inspired by Dior's groundbreaking collection. Her 1948 Spring fashion show, much like Dior's, embraced the 18-inch waist and full hips style. The elegant necklace being adjusted in this photograph adds a touch of sophistication and glamour to the model's ensemble, reflecting the post-war optimism and desire for beauty and elegance. The influence of Dior's New Look can be seen in the neckline of the model's dress, which accentuates the bust, and the fullness of the skirt, which emphasizes the hips. The intricate detailing of the necklace complements the simple yet elegant lines of the gown, showcasing the attention to detail that was a hallmark of the Spring 1948 fashion season. This photograph offers a glimpse into the rich history of fashion, as designers like Maggy Rouff looked to Christian Dior for inspiration and helped to shape the post-war fashion landscape. The image also serves as a reminder of the enduring power of fashion to reflect and influence the cultural zeitgeist of a particular time and place.
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