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Milk - for warmth Energy food
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Milk - for warmth Energy food
Milk - for warmth Energy food. Poster for Cleveland Division of Health promoting milk, showing a woman wearing winter clothing holding a glass of milk. Date 1941
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Media ID 7339458
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Administration Energy Milk Progress Warmth
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Milk - Your Winter Warmer - A Nourishing Source of Energy and Warmth
EDITORS COMMENTS
Amidst the crisp winter air of Cleveland, Ohio, in 1941, the Division of Health launched an inspiring campaign to promote the benefits of milk as a vital source of warmth and energy during the chilly season. This evocative poster, produced by the Works Progress Administration (WPA), features a woman bundled up against the cold, holding a steaming glass of milk. The poster's design, filled with a sense of progress and warmth, showcases the simple yet powerful message that milk is not just a delicious beverage but also an essential food that can help keep us energized and warm during the winter months. The woman's rosy cheeks and contented expression further emphasize the nourishing qualities of this humble yet mighty food source. As the snow falls gently outside, the poster's text reads, "Milk: Your Winter Warmer - A Nourishing Source of Energy and Warmth." This message was a testament to the Cleveland Division of Health's commitment to promoting the importance of proper nutrition and overall health, especially during the harsh winter season. The poster's creation was part of the larger New Deal initiative, which aimed to provide employment opportunities for artists, writers, and other creative professionals during the Great Depression. The WPA's Poster Division played a significant role in producing these inspiring and educational posters, which were distributed throughout the United States to promote various social, health, and educational programs. Today, this poster serves as a reminder of the enduring power of simple yet effective public health campaigns and the importance of milk as a vital source of warmth, energy, and nourishment, especially during the winter season.
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