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Milton influenza advertisement, 1919

Milton influenza advertisement, 1919


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Milton influenza advertisement, 1919

Advertisement for Milton disinfectant with advice to gargle with a diluted preparation thrice daily in order to ward off the influenza epidemic raging throughout post war Britain. Date: 1919

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14154890

© Illustrated London News Ltd/Mary Evans

Adverts Bottle Cure Disinfectant Epidemic Health Influenza Milton Pandemic Preparation 1919 Advertisments Gargle Preventative


EDITORS COMMENTS
This evocative image from 1919 showcases a Milton disinfectant advertisement, offering advice on preventing the ongoing influenza epidemic then ravaging post-war Britain. Amidst the backdrop of a somber and anxious atmosphere, brought about by the global health crisis, the advertisement promotes the use of Milton's disinfectant as a preventative measure against the deadly influenza virus. The advertisement features a simple yet effective design, with a large, bold Milton logo at the top, accompanied by the tagline "Milton's Disinfectant." Below, the text reads, "Gargle with a diluted preparation thrice daily to help ward off Influenza." The image below the text shows a clear glass bottle of the disinfectant, with a dropper in hand, emphasizing the ease of use and accessibility of the product. The influenza epidemic, also known as the Spanish Flu, was a devastating pandemic that swept across the world after the end of World War I. It is estimated that between 500 million to 1 billion people, or one-third of the world's population, were infected, with an estimated 50 million deaths. The epidemic placed immense pressure on healthcare systems and caused widespread fear and panic. In response to the crisis, various preventative measures were advocated, including the use of disinfectants, such as Milton's, to help ward off the virus. This advertisement serves as a poignant reminder of the historical context and the measures taken during a time of global health crisis, demonstrating the importance of public health education and the role of disinfectants in disease prevention.

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