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Buy New Zealand Produce
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Buy New Zealand Produce
Empire Marketing Board 1927-1933 poster, Orders for New Zealand Date: 1927-1933
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Media ID 7401735
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EDITORS COMMENTS
This poster, hailing from the Empire Marketing Board's archive between 1927 and 1933, invites viewers to 'Buy New Zealand Produce.' A testament to the marketing prowess of the interwar period, this advertisement showcases the lush, fertile landscapes of New Zealand, teeming with abundant produce. The image of a bountiful harvest, with its golden wheat fields and verdant vineyards, is juxtaposed against the stark, industrial backdrop of a modern processing plant. This contrast highlights the efficiency and innovation of New Zealand's agricultural industry, making a compelling case for consumers in Britain to choose New Zealand produce. The poster's design is a delightful blend of the Art Deco and Arts and Crafts movements, with its bold typography, intricate patterns, and vibrant colors. The use of the Union Jack and the slogan 'From New Zealand to Your Table' underscores the connection between the British consumer and the far-off land that supplies their daily sustenance. As we gaze upon this evocative image, we are transported back to a time when the world was more interconnected than ever before, and the importance of food production and distribution was a source of national pride. This poster serves as a reminder of the rich history of advertising and the role it played in shaping our relationship with the food we consume.
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